Chipotle partners with BÉIS for new travel collection

Chipotle has partnered with BIS, a designer brand specializing in travel accessories, to unveil a unique collection of travel items inspired by the chains iconic food and packaging. The collaboration, named "BIS x Chipotle: The To Go Collection", features 11 pieces, including insulated compartments for keeping meals warm and dedicated pockets for napkins.

The collection will be available starting Monday, Dec. 8 at 6 a.m. PT exclusively on the BIS app. From 9 a.m. PT the same day, fans can also shop the line on beistravel.com. Orders placed by Dec. 16 are expected to arrive before Christmas. The first 5,000 U.S. and Canadian buyers will receive a complimentary Chipotle entre code.

As longtime Chipotle enthusiasts at BIS, we wanted to bring thoughtful, playful design to this collaboration, said CEO Adeela Hussain Johnson. Our goal was to create functional yet stylish items inspired by real Chipotle takeout habits, allowing superfans to carry their essentials hands-free, especially during the busy holiday season.

Collection Highlights

• Chipotle Rollers, Carry-On and Large ($278/$378 USD)
• Luggage Cover, Carry-On and Large ($58/$68 USD)
• Take Out Tote Bag ($98 USD) fits a Chipotle bowl
• Burrito Holder Sling ($48 USD) insulated for warmth
• Chipotle Napkin Sling ($78 USD) exterior slip pocket for napkins
• Burrito Duffle ($128 USD)
• Burrito Pouch Set ($68 USD)
• Guac Cup Bag Charm ($34 USD)
• Burrito Luggage Tag ($28 USD)
• Burrito On Board Charm ($18 USD)
• Pepper Key Charm ($18 USD)

For many of our fans, Chipotle is the final stop before the airport and the first stop after arrival, said Chris Brandt, president and chief brand officer. This collection offers a stylish way to carry real food, whether traveling cross-country or around town.

The collaboration is particularly aimed at Gen Z travelers, who average three leisure trips per year. This comes as Chipotle seeks to counter slower sales and reduced foot traffic reported earlier in the year. CEO Scott Boatwright noted that younger customers aged 2535 are dining out less, favoring grocery and at-home meals, but he emphasized that targeted marketing can draw them back.

Chipotle increased its marketing investments in Q3, introducing campaigns like college football BOGO offers and the Chipotle IQ digital trivia game. Marketing expenses reached 3% of sales, a rise of nearly one percentage point from the previous year. This effort has continued into Q4, supporting initiatives including Thanksgiving and December BOGOs, and collaborations with Riot Games 2XKO and Mr. Fantasy.

Author: Zoe Harrison